Smell or fragrance is one of the most important senses that has an ability to evoke memories, scenes and influence emotions. Smells have the ability to shape travel experiences too. Unlike sounds or sights, certain smells can take you back in time before you’re consciously aware of them, triggering an emotional reaction, a childhood memory, your first crush, a trip by sea or a person you have not met in years!
While favourite scents can vary from person to person, scientific research suggests that certain aromas consistently rank among the most universally appealing. An international study published in Current Biology found that vanilla is among the world’s most universally pleasant smells across cultures.
Here’s a journey through 10 of the world’s most-loved aromas and the best destinations to experience them naturally.
